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Blockchain in Digital Marketing 2018

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In Simple Term a blockchain is a special type of digital ledger which helps online transaction (made in bitcoin and cryptocurrency). Now a day Blockchain is one of the trending buzzwords in technology. Blockchain technology is usually connected with Bitcoin and other cryptocurrencies.

Role of BlockChain in digital marketing 1.When blockchain was at first developed, it was designed to resolve something of a two side spending problem that bitcoin users mostly were experiencing.

2.Blockchain technology plays a role of middleman between the advertiser and end user.

3.Blockchain effectively allowed advertisers to connect directly to customers like facebook ads.

4.Sort Out the digital advertising main problems: the ads themselves.

5.Blockchain bring out transparency in online advertising.

Blockchain Example:

You can directly see what that product is and where it came from. If you want to buy it, you know if you are buying it from flipkart directly or from the flipkart marketplace.

Google Broad Core Algorithm Update 2018

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Google Broad Core Algorithm Update 2018 Yesterday Google had released a Google Broad Core Algorithm Update to make google results better for the users.The Main points Google Mentioned some Major Facts as below:


1.Increased the value of keywords in H1 tags by 2%
2.Increased the value of HTTPS by 18%,
3.Decreased the value of keyword in title tag by 9%
4.Changed the D value in our PageRank calculation from .85 to .70

How Can You Recover from a Core Update?

Keep focusing on below points to stay in Google Top Results

-User intent
-Quality content
-Clean architecture
-Google’s guidelines

Source:https://www.searchenginejournal.com/what-is-a-google-broad-core-algorithm-update/264261/

https://seoserviceslocal.blogspot.com/2016/01/google-search-engine-ranking-updates.html

https://seoserviceslocal.blogspot.com/2017/07/how-to-track-google-algorithm-updates.html

How To Add My Web Page to Google Search Engine

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SEO SERVICES LOCAL helps you to get your website cached in Google Search Engine if you add some updates to your website Pages. You just need to follow some guidelines mentioned below:






URL Submit to Google Search Engine

1.Visit Google Search Console Page
2. G mail Account Login
3.Type in your website URL
4.Click the I m not a robots box
5.Submit Request
6.Wait for Some Minutes

Visit: https://www.google.com/webmasters/tools/submit-url?continue=/addurl

Latest SEO Interview Question Answers 2018

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Basic SEO Interview Question Answers 2018

1.How Many SEO Projects are you handling
2.What Kind of SEO tools you use?
3.What is your strong point as an SEO On-page or off page?
4.How do you plan and implement On-page SEO on site?
5.What Kind of SEO tools you use?


Google analytics SEO Interview Question Answers 2018

1.Have you implemented Goals and funnels?
2.How will you rate your knowledge out of 10?
3.Have you implemented e-commerce tracking using analytics?
4.Explain Goals in Google Analytics
5.What is GTM(Google Tag Manager)
6.What is a session?
7.What are segments in Analytics?
8.What are events in Google Analytics
9.What are goals and how many goals can we create in analytics?
10.What is Bounce Rate?
11.Can we delete the goals after created them in Google Analytics?
12.What is attribution in Google Analytics

SEO Services Local is a Delhi Based SEO Company offering Cheap SEO services to Delhi Gurgaon and NCR Region.Explore our blog to find more SEO Interview Question Answers.







https://seoserviceslocal…

How to Implement Knowledge Graph on a Website

What is Google's Knowledge Graph?


The Knowledge Graph uses latent semantic indexing (LSI) to understand the context of a user's query and present information that is most likely to answer it.


How do I get in Google's Knowledge Graph?

1. CREATE A PAGE ON WIKIPEDIA

2. CREATE A PAGE ON WIKIDATA.ORG

3. CREATE SOCIAL MEDIA PROFILES

4. IMPLEMENT SCHEMA MARKUP ON YOUR SITE

5. CONTENT AND FORMAT

6. KEYWORD USE

7. PROMOTE YOUR CONTENT

https://www.webpagefx.com/internet-marketing/how-to-get-your-site-into-googles-knowledge-graph.html

https://developers.google.com/knowledge-graph/

Facebook Page Optimization Tips 2018

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Facebook is the world wide famous Social Media Marketing Site getting popularity day by day. Facbook Pages helps your business to get their customers and to assist in customer support.



FAcebook Pages are easy to get in rank in Google Search Engine because off their world wide popularity and daily users.
A Complete Guide to Facebook Page Optimization

Creating Your Facebook Page

Local Business or Place: 
Location Pages.

Company

Brand or Product

Public Figure

Entertainment

Cause or Community

How to earn the Google Partner badge

1.Create and complete a Google Partner badge Profile

2.Certified in Google Adords to show that your company has a deep knowledge about Google Adword

3.Meet a 90-day ad spend requirement of $10,000 USD across your managed accounts to show that your company has a healthy amount of activity.

Here are the certification requirements:

Partner badge: At least 1 affiliated individual needs to be AdWords certified
Premier Partner badge: At least 2 affiliated individuals need to be AdWords certified

4.Delivering solid overall ad revenue and growth   


https://support.google.com/partners/answer/3126965?hl=en

Introducing the New Search Console 2018

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A few months ago we released a beta version of a new Search Console experience to a limited number of users. We are now starting to release this beta version to all users of Search Console

 Introducing the New Search Console 2018

1.Search Performance: with 16 months of data!

2.Index Coverage: a comprehensive view on Google's indexing

3.Search Enhancements: improve your AMP and Job Postings pages

4. Feedback welcome

https://webmasters.googleblog.com/2018/01/introducing-new-search-console.html

Latest SEO Trends and Google SEO Updates in 2018 to follow

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Whether you want to do away with 2017 and you want to make on the success of your 2018 SEO campaigns, Find out some SEO trends to be on the lookout for in 2018:

SEO TRENDS TO LOOK FOR IN 2018
-Voice Search and Google Snippets will Grow

-User experience for SEO will become even more important in 2018

-Featured snippets and Quick Answers

-Mobile-first index

-The rise of visual search

-AI and machine learning

-SERPs Will Continue Getting Personal

https://www.seo.com/blog/seo-trends-to-look-for-in-2018

What is Weighted Sort in Google Analytics

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Introducing Weighted Sort in Google Analytic

Weighted sort is the technique to get the all data like Goal Conversion rate, E commerce Conversion Rate, or %New Visits) in a table view. Simply it shows the 100 percentage bounce rate for a single page and it is not beneficial to the user then Google Analytic added the labeled Weighted Sort check box which help to find the weighted pages according to the website pages performing in Google search engine.


Before Weighted Sort



After Weighted Sort




http://www.morevisibility.com/blogs/analytics/introducing-weighted-sort-in-google-analytics.html

10 Things that does not Affect Google Keywords ranking

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There are number of things to consider improving your keywords ranking in Google search engine. Google does not gives importance to these factors as below:




How to Optimize a 404 Page

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A 404 page is the page that occurs when a user or customer trying to reach a page that does not exist or running.

There are several solutions available to fix those issues like we can create a custom 404 Error page to make our customers happy.

Making a Fun 404 Error Page like below Some Popular brands having fun 404 Error Page

Lego 





GITHUB


Social Media Role in Online Marketing Success

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Social is just a building a relationship with a person and then building trust and selling your product or service. There are several Social media platforms available to make your online business successful.



-Use HD Images to share to People Engage

 Canva,Pixabay,Stokpic,Unsplash

 -Recycle Your Evergreen Content into Infographics

-Use Hashtags to Increase Your Engagement Rate

-Add Social Media Buttons to Your Email Newsletters

-Creativity

Role of SEO in Digital Marketing World?

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SEO stands for the search engine optimization. “SEO” Plays a very important role in digital marketing world now days. Any business, companies, people or politicians everybody needs the power of digital marketing to stay in trends. In India Digital Marketing is heavily used by the politicians to make their election campaigns a brand success.



7 Keys Points in Digital Marketing
1.Online Reputation Management

2.Brand Making

3.Content Promotion

4.Social Media Marketing

5.Pay Per Click Advertising

6.Press Realease

7.SEM(Search Engine Marketing)

How to Use Google Search Console

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Google Search Console is the free website SEO tool to track the all website things including search traffic, search Queries, back links, Inner links and crawl errors. Google Search Console is categorized in four points:



-Search Appearance-It includes the structured data, rich cards, data highlighter, html improvement and Accelerated mobile pages.

-Search Traffic-It includes the search analytics, links, internal links, manual action and mobile useability.

-Google Index-It includes the blocked resources, remove url request and index status.

-Crawl-It includes the crawl errors, fetch google, robots.txt, sitemap, url parameters.

https://www.searchenginejournal.com/google-search-console-guide/209318/






Tips to improve Google Analytics Data Analysis

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First of all you need to install a Google analytic tool to track your blog or website. Then you need to implement and understand the given points as below:




How to use Filters in Google Analytic

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These filters help you modify your Google analytic data in exact view by removing spam data. By default Google analytic collects all the traffic coming to your website.




How To Optimize a Mobile Phone App

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ITunes app store and Google Play store uses the different mechanism to optimized its app for the users. Some of the important things to consider while optimizing a mobile phone app are below:

Search Engine Optimization For ITunes Apps and Android Apps Or Google Play Store