What Factors affect user search behavior?

Search behavior is the result of several independent factors and influences that the user brings to the search operation.It's most often that a person's search behavior is influenced by the conditions that they are experiencing in their lives.

When it comes to understanding user behavior, for the purpose of keyword research and SEO, I have learned that too often, the keyword research defaults to logically guessing at what keywords might be used, rather than exploring a much wider scope and researching all of the associated and related data.

User search experience:

These days people are searching more intelligently:

Users who possess a better understanding of a search engine capabilities and options may have more ways to go about finding fresh information. If you for example know how to use Boolean operators, exact strings, filtering controls, and have proven strategies for exploiting search, then you have a much richer arsenal of options at your disposal for research. But search experience alone, by no means is an absolute requirement for success.

I have seen that users who are short on possessing the technical skills and yet may be rich in there exploration of even more common terms, that can often get by and find those nuggets of gold too. On the other hand, there are others who tend to have great difficulty finding information in certain subject matter or an unfamiliar body of knowledge.
What Factors affect user search behavior?  What Factors affect user search behavior? Reviewed by I on March 22, 2013 Rating: 5
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