To know the actual effects of your online marketing on your
website you need to understand the meaning of goals and track conversion in
Google analytic in details. Goal aid you to know which traffic resources and
content lead you to generate most conversion on website.
By an example you will clearly understand the meaning of
goal and conversion on your mind-
A company which sell products and services on web,
Conversion occurs when a user buy something from the website from simply
visiting website from Google and using ads.
To set up Goals in Google analytic you need to lo-gin to your
Google analytic account then there are following type of Goals as below-
URL DESTINATION-Let someone purchase an item on your website
page then the Goal URL will be thank you page for the purchasing of an item.
Time on Site-This is achieved when someone spends a
specified amount of hours, minutes, or seconds on your website.
Pages / Visit-This achieved when someone visits a specified
amount of pages during one visit.
Event-when someone clicks on a link or button to do things
such as download wallpaper.
After you have set up your goals, give yourself a pair of
days to start building conversion data. Once website visitors begin to complete
goals, visit the “Conversions” section of Google Analytic for more information
about these accomplished goals.
Set Up Goals and Track Conversions in Google Analytics
Reviewed by I
on
February 27, 2014
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