How to Improve Google Ads Quality Score 2018

In a PPC (Pay per Click Advertising) Quality score is a calculation to explain the relevancy of your Google ads campaigns to the search queries, your landing pages, your ads copy etc.

In my point of view your keyword must related to your target landing page, to the search query, and the search query is related to the Google ads copy.

Example of Quality Score in Google Ads:

Let you Google Ads copy have a quality score of 1 and another advertiser has a quality score of 10 then you need to pay 10 times more to rank up on your competitor keywords.

Optimized Google Ads for Quality Score:

Expected Click Through Rate:

If your Google ads copy is not returning Google click through rate then you need to re check your Google ads. As it affects your Google ads quality score.

Ad Relevancy: 

Your Google Ads must have the relevancy to search keywords you targeting in a campaigns and you can add negative keywords to you ads to improve quality score.

Landing Page Relevance:

In small, you must to have a good landing page and be watchful of what you link to in the ads copy.

3 Points to improve Google Ads Conversion in Google Search Engine:

- Mobile Optimized Website

- Good Bounce Rate

- Good Page Speed 

        

Conclusion:

In My point of view a quality score is measurement of your Google ads or PPC campaigns that improve your website conversion rate.

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