Why the Future of Influencer marketing will be Organic Influencers?

Influencers have brought a new trend in the field of marketing opening up different aspects by challenging the traditional styles which companies have been using for a long time. However, with time, the consumers have developed a sense of suspicion over influencers endorsement. Companies which mostly relied on influencers for the marketing of their products started facing challenges. Upon facing the new challenges, companies started searching for alternatives to traditional influencer marketing technique and organic influencer marketing came in a picture which can be seen as a sustainable solution.

Influencers need to curate interesting and new content regularly to become and stay popular in their domain and see maximum reach. In an omnichannel marketing environment, 63% of of all the marketers feel the pressure to come up with new content to keep their followers interested. The problem of authenticity arises when the followers start to feel that the influencer has no organic connection with the product he/she is talking about. It is hard to convey authenticity if the influencer has no organic connection to the product. Influencers were and are seen as cool and reachable than any professional actor or spokesperson.

Organic influencers are more trusted and have an impact on their content consumers, the ones who are genuine brand advocates and passionate about creating original and relevant content. Organic influencers don’t have a huge following rather they have a genuine following with whom the influencers are in touch. They share their reviews about a product without any compensation as they are concerned about the impact that the product may have on the users.

Influencers have to keep in mind about the quality of content that they want to publish and or known for. Influencers have to pave their way into marketing for brands with their high-quality and originality of content that fits in their performance and charisma. The plus point with the organic influencers is that the content is not paid, it is earned. Some of the organic influencers are looking for an opportunity to work with their favourite brands, they’ll provide an authentic, high-quality content for the product. A brand can ask to use organic influencers content outside basically for the third-party platform.

The major part of the influencers’ followership comprises of Millennials and GenZ that is the brand’s target audience. Millennials and GenZ want the product that an influencer speaks about to be authentic above anything else. Smartphone manufacturing companies, as a matter of fact, is building their brand’s image by utilizing the power of organic influencers through social media. Through this, they are building up a community of loyal customers, meanwhile creating an unforgettable experience for their customers.

Organic influencers are more authentic as compared to normal influencers. A special treatment to your followers can help you become an organic influencer. By mentioning your followers in your posts or stories will make them feel like a part of the community, follow them back when they follow you. Simple yet effective!

Conclusion:

The current marketing scenario clearly shows that the participation of organic influencers in a brand’s marketing plan will increase and soon will take over the television ad share. Influencer marketing is necessary and urgent as a major chunk of the target audience is present on one or the other social media platform.

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