Promotion on Facebook Timeline: Good or Bad 2020

In recent time, Facebook has gone through a makeover that has changed the way in which businessmen do marketing on this ever-popular social media community. Some years ago, Facebook did not allow running promotion directly on the page and made necessary to use third party apps. Now, this restriction has been removed. Businessmen can run a promotion without using a third party app. Though, there are still rules pertaining to run an ad on Facebook. In this article, you will come to know pros and cons of this makeover of Facebook.

·         Pros: With new terms of service and the accompanying FAQ, Facebook has given a clear idea what you can do. Now you do not have to use third part apps anymore to run a campaign on Facebook. If you want to use them, there is no restriction about that. It has been made simpler if you have small audience and want to offer a prize. What you have to do is only posting a message on your page with appropriate instructions. And choose the winner from the audience who reply to that post. One more thing that has become easy now is paying for Facebook ads. You can pay for a particular post and then that post will be displayed to more people than organic reach. This kind of approach is very helpful if you are going to launch a new product and want your fans to know about it.

·         Cons: The change in Facebook timeline will not provide you any help in getting new fans. If you are running an ad on your timeline, participants do not have to like your page. It means you are not going to get new likes. Another disadvantage of running ads on Facebook timeline directly is not able to collect data of your fans. This is only possible by using third part apps in your ads campaigns. If you run your promotion directly on your timeline, you will have access to your fans only once. It will cost you money if you want to reach more fans.

These are some pros and cons of running Facebook ads on timeline without the use of a third party app. It may give you an impression that an ad on Facebook timeline is not a good idea without third part apps. It only depends what kinds of engagement you want to achieve with your ads. 

Author Bio:

The author is working as a social media expert in a leading white label SEO Reseller Company. He frequently writes articles about how one can use Facebook and twitter to increase traffic to one’s website.