4 Vital Aspects of Content Marketing 2020

In recent time, content marketing has gained lots of traction. Latest update of Google has emphasized a great importance of quality content. In simple word, content marketing consists of two things, content and marketing. Content marketing has four interconnected components. Each of the components has impact on the outcome. In this article, you will understand these four components and metrics to analyze them. 

As per the content marketing Institute 

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action” 

The two parts of Content Marketing (content and marketing) are further divided into two sections each. Content is divided into message and format. Marketing is segregated into medium and promotion. We will discuss these parts separately. 

· Message: It is not easy to measure and analyze the performance of message, while you can measure and analyze other components easily. You have to make other components constant if you want to analyze the performance of message. For example, create two blog posts for different target audiences and post them on same blog. This way you can see which message is performing better. 

· Format: It is easy to test the format. Just create a video and podcast of same content and put same effort of promotion on both the formats. This will provide you an idea of what format works better. 

· Distribution channel or medium: Now it comes to which distribution channel you should choose. It depends on what you want to achieve through your content. If you want to create awareness then it is suggested that you should post it on platform that has wider reach. In case, you are trying to build authority or wan to strengthen your SEO, you should post it on your blog. You should spend some time in thinking when it comes to deciding distribution, as there are many platforms out there. It is easy to decide which medium works better for you because you can put same content on various channels at the same time. 

· Promotion: You can easily test which promotion works better for you. Just create content on your landing page and run different promotion campaigns to find out which one is better for you. 

These four aspects are deciding factors for every content marketing strategy. If you give attention to every component of content marketing strategy, you will definitely reap the benefits. 

Author Bio: 

The author is working as content strategist for a leading white label SEO Reseller Company. He frequently writes articles about content strategy and its impact on business.