7 SEO Mysteries Revealed in 2020

Search Engine optimization has changed a lot nowadays. If you want to get success, you have to employ latest techniques to get better results. Otherwise, you will be run over by your competitors. Below mentioned are seven important things in SEO that you cannot afford to ignore. 

· Focus on both offline and online marketing: At the time when the world is becoming one place, you should focus on both offline and online marketing. Work on creating unified online and offline presence to give consistent brand experience for your customers. What people learn online about your brands can have influence on your offline sales. 

· Search ranking fluctuates: Your ranking in Google is not your privilege. Some businessmen think that ranking will be forever, while it is not true. Placement can shift in a moment without any sign or warning. The point is you should not be complacent once you get ranking. 

· Smaller things have greater impact on SEO: A minor change in website can drop ranking of any website. A tweak to navigation, little change in title tag, and page header sometimes can be terrible for ranking. Therefore, make changes considering the SEO of website. 

· Changing of CMS: While moving to a newer CMS, you should consider many things that can go wrong from a SEO perspective such as site architecture of website, URL structure, on-page optimization, etc. Some CMS solutions claim to be search engine friendly. That does not mean that SEO is included in them. Search engine friendly CMS means CMS has built-in capability, which allows professionals to implement on-site SEO element without the assistance of developer. This includes ability to create Meta elements, XML sitemaps, title tags etc. In other words, SEO friendly CMS will give you tools that will be helpful in doing on-site search engine optimization of your website. 

· Mobile SEO: Many Internet markers and website owners consider mobile SEO and responsive design the same thing. However, mobile optimization includes much more such as high-ranking, geo-targeted local search. 

· Optimization is ongoing Process: Search Engine Optimization is not just one-time thing. It is continual process. Authority back links, social signals and trust of users play vital role in ranking of website. And this cannot be done in single day. 

· Change is only constant thing: Online marketing keeps on changing. So you should have watch on changes in your niche. 

These seven aspects determine your search engine optimization success in present time. Therefore, you should keep watchful eyes on them to get success. 

Author Bio: 

The author is working as SEO analyst in a leading white label SEO Reseller Company. He has written many articles on latest trends in search engine optimization.